Don't use words too big for the subject. Don't say "infinitely" when you mean "very"; otherwise you'll have no word left when you want to talk about something really infinite.
-- C.S. Lewis
A financial copywriter shares a professional challenge with the writer who creates copy to sell software and with the physicist who writes books about quantum mechanics or relativity for the general reader:
How can I persuade my reader or make my point without bogging down what I write in technical or specialized language?
Good financial copywriting is specific, personal, conversational and compelling. Lou has developed his copywriting techniques from thousands of intimate phone conversations with investors.
Copy directed from one business to another can involve a virtually different language than the copy written to a consumer.
Business to business copy most often deals with products that carry a much larger price tag, and require the approval of more decision-makers in the organization.
Consumer copy, on the other hand, is most often directed to one individual.
Here's where Lou's corporate sales background can pay off for you. He can speak and write the language of your corporate clientele.